Expansion Strategy for Mexico-Based Digital Therapy Clinic

This was a team project created for an Advanced Human-Centered Design course in Claremont, California. I worked in a four-person cross-disciplinary team to develop a strategy for Mimente, a Mexico-based digital therapy startup, to expand their operations to the United States. We worked with founder Alberto Fernandez to propose a plan that meets the needs of Latinx clients and therapists in Los Angeles, interviewing dozens of potential users.

Mimente (“My Mind” in Spanish) is Latin America’s first digital therapy clinic, designed to match patients with skilled mental health professionals based on individual goals and needs. Mimente blends the latest technology solutions with deep cultural familiarity – providing Latinx people with safe access to experienced Spanish-language therapists who truly understand the cultural context of their patients.